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Cytech training provider Spokes People to deliver workshops at National Cycling Show 2023, opening this Saturday 17th June

14 Jun 2023

Lee & Darren from Spokes People, one of Cytech’s UK training providers, are attending the National Cycling Show this weekend and will be delivering various workshops and sessions for... Read more…

Nominations open for British Business Awards 2023

9 May 2023

Nominations have opened for the 2023 British Business Awards.
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Cycle Show 2023 opens tomorrow in London - come and visit the Cytech stand over the weekend

20 Apr 2023

Cytech will be exhibiting at the show on all days on stand G670
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Cytech to deliver seminars at Cycle Show 2023, opening this Friday 21st April

17 Apr 2023

Cytech are attending the Cycle Show and will be demonstrating key practices in bike maintenance that are useful for both the trade and public.
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Just over a week to go until The Cycle Show 2023, celebrating 20 years

12 Apr 2023

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, will be joined by training providers Activate Cycle Academy and Spokes People when the... Read more…

Check how your High Street has changed since 2020

4 Jan 2023

BBC analysis has shown that beauty salons and tattoo parlours have prospered on high streets while the number of banks and department stores has fallen. Places to eat and drink have also... Read more…

£32.9 million to create a national network of walking and cycling experts

3 Jan 2023

Millions are being encouraged to walk and cycle more this year to get fit and save money, with an additional £32.9 million of government funding to accelerate walking and cycling schemes... Read more…

Activate Cycle Academy on The One Show to support BBC’s ‘Gift A Bike For Christmas’ campaign

15 Dec 2022

Cytech training provider Activate Cycle Academy made it onto BBC television and radio this week as part of The One Show’s launch of a ‘Gift A Bike For Christmas’ campaign.
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VOLT announces partnership with award-winning insurance firm LAKA

28 Nov 2022

VOLT announces its new insurance collaboration with LAKA, three-time winners of the Best Cycle Insurance Provider category at the Insurance Choice Awards and pioneers of the ‘collective... Read more…

Dave Wilsher ex-ACT Director wins Family Business of the Year

18 Nov 2022

Dave Wilsher ex-ACT Director wins Family Business of the Year at the Kent Invicta Chamber of Commerce awards.
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'Conflicting messages' on safety stop children cycling to school

Posted on in Cycles News, Outdoor News

‘Conflicting messages' on safety are preventing parents from encouraging their children to walk or cycle to school, according to campaigners.

A survey by Sustrans and the Scottish Parent Teacher Council (SPTC) found 42% of parents felt safety was a barrier to travelling actively to school.

The survey asked 1,232 parents, who were engaged with the SPTC, how their children travel to and from school and why they travel in this way.

girl on bikeThe survey showed that just 3% of Scottish children cycle to school and 2% scooter, whilst but almost half walk.
Eileen Prior, executive director of SPTC, said: "Parents often get conflicting messages."

She added: "They are expected simultaneously to be responsible for keeping their children safe, for ensuring they are fit and active, and very often, for getting to work on time.

"These pressures often lead to a vicious circle of competing imperatives. For instance, we know driving too close to schools to drop off children actually creates danger in many ways."

Of those questioned, almost half (42%) said safety was a barrier to their child walking or cycling to school, followed by a lack of cycle routes (29%), too much distance (22%) and not enough time (17%).

Parents said safer walking and cycling routes and slower traffic speeds were most likely to encourage active travel but convenience is still the main driver of travel choice.

Lynn Stocks, acting head of behaviour change at Sustrans Scotland, said the survey confirmed what they were already hearing anecdotally from parents and teachers.

"Increasing the number of pupils travelling actively to school is a simple way of providing children with the moderate intensity of exercise required every day," she said.

"However it is clear that as long as parents feel that these journeys are not safe, they will be unwilling for their children to travel actively."

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